Your Creative Agency for Artist Management, Artist Development, & Promotions
Welcome to Phatty Gyrlz Empire, the brainchild of my deep love for music and a natural desire to lend a helping hand in artist management and promotions. I'm Nisha Pressley, the founder, and visionary whose journey into the music industry traces back to 1996. It was during my middle school years that I received my first computer, sparking dreams of a rap career. Equipped with an AOL subscription, a webcam, headphones, and a microphone, I set up a studio in my room, laying the foundation for my enduring passion. In 2000, I embarked on my journey into music promotion, connecting with record labels and initiating promotional gigs during high school.
In 2006, I established Phatty Gyrlz Promotions with a mission to challenge industry norms. The stigma surrounding the appearance of female figures in the industry fueled my determination to create a platform where plus-size females could excel as promoters, podcasters, dancers, and models without judgment. Over the years, I've navigated the intricate web of the music industry, learning to strike a balance between heartfelt dedication and the realistic aspects of business.
From curating diverse events such as open mics, comedy shows, and strip club vibes to pioneering artist development strategies, I prioritize setting trends rather than following them. Phatty Gyrlz Empire stands as a testament to breaking barriers, promoting inclusivity, and creating a dynamic, empowering space for artists. The journey continues with a commitment to creating lasting relationships, revenue generation through merchandise and branding, and an unyielding motivation fueled by a love for great music and the hunger of aspiring artists. Join us on this extraordinary musical odyssey, where creativity knows no bounds, and the Phatty Gyrlz Empire spirit resonates with the heartbeat of the industry.
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